An Industry-leading Resource

Mission Governance Bylaws Our Team

PDi2 is comprised of professionals from the North American power industry value chain including materials suppliers, cable makers, installers, equipment and accessory manufacturers and engineering firms. We bring a wealth of experience through our individual and collective relationships with utilities, professional organizations, regulators, legislators and other industry influencers. Our goal is to put this expertise and these connections to work to become a recognized and valued resource for power providers and decision-makers to make infrastructure decisions informed by data which produces the best long-term results for power consumers.

Our members will work objectively to increase awareness about options by:

  • Developing common methods by which cable systems can be evaluated
  • Educating power industry stakeholders on all technology and construction options, including underground

Our goal is to help determine the most viable, reliable, resilient and cost-effective solution for the installation of transmission and distribution systems via life-cycle cost analysis.

HV transmission in North America (US, Canada and Mexico) is our primary focus, however, EHV and MV distribution will also be approached.

Mission

What You Don’t See Matters.

The mission of PDi2 is to increase awareness about options for underground power infrastructure. We will use data to provide objective means to evaluate when and where undergrounding makes sense.

Objectives

  • Help utilities justify investment decisions based on data-driven life-cycle cost analysis
  • Educate stakeholders on all technology and construction options to determine the most viable, reliable and cost-effective solution for the installation of transmission and distribution systems when evaluated via life-cycle cost analysis
  • Convey qualitative and quantitative value of underground to all stakeholders
  • Develop common methods by which cable systems can be evaluated from both a utility and public value perspective
  • Communicate the methodology to utilities, individual state utility commissions and other influencers
  • Actively promote developed models as an enabler for grid extension in North America with all members of the value chain – including utilities
  • Influence more actively as part of the North America power industry

Scope

  • Geography: priority is North America
  • Modeling data will help drive focus areas
  • Initially focus on new infrastructure, then existing/rehabilitation projects
  • Initiate modeling projects that consider:
    • Population density
    • Areas prone to storms/repeated outages
    • Land values
    • Growing economic regions
    • Political climate

Governance

As a 501c6 non-profit Delaware corporation registered in the USA, PDi2 is governed by an Executive Board.

All meetings are conducted with legal counsel present and in strict adherence to antitrust regulations. Meetings are bi-monthly via teleconference with two in-person meetings held each year.

Bylaws

As a 501c6 non-profit Delaware corporation registered in the USA, PDi2 is governed by an Executive Board.

Although PDi2 members share common interests, the association complies to very strict Bylaws and antitrust regulations.

Our Team

David Lindsay

David Lindsay

Executive Board

Marketing Manager – Energy Borealis Compounds, Inc.
Chairman/Voting Member PDi2

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Ben Lanz

Ben Lanz

Executive Board

Director of Applications Engineering, IMCORP
Vice-chairman/Voting Member PDi2

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Brent Richardson

Brent Richardson

Executive Board

Marketing Development Manager, North America – DOW
Voting Member PDi2

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Terri Howe

Terri Howe, APR

Executive Board

Owner/Principal – Howe Marketing Communications LLC
Secretary/Treasurer,
Marketing Counsel PDi2

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John W Fluhart II

John W. Fluharty, II

Quanta Services Inc.
Partner Member PDi2

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Nathan Rochel

Nathan Rochel

Department Manager, T&D
Burns & McDonnell
Partner Member PDi2

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Ivan Jovanovic

Ivan Jovanovic

Managing Director, Cable Accessories Business Unit (CABU)
G&W Electric
Partner Member, PDi2

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Matt Spalding

Matt Spalding

President, IMCORP
Director PDi2

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Brian Hunter

Brian Hunter

Regional Manager
TT Technologies, Inc
Associate Member PDi2

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Listening and Collaborating

Solutions aren’t created in a vacuum. We recognize that the best ideas are a result of listening. PDi2 is happy to meet with utilities, regulators, legislators and other industry influencers to discuss best practices for infrastructure planning, construction, roadblocks, resolutions, etc. Our aim is to share information throughout the value chain so collectively and collaboratively we all have a positive impact on the power industry and its customers.

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Brent Richardson

Marketing Development Manager, North America - DOW
Voting Member PDi2

Brent represents Dow’s Wire & Cable business to the utility industry in North America. Prior to joining Dow in May of 2007, Brent worked for nearly 25 years for Duke Energy in Charlotte, NC. His experience includes many components of the utility business including Field Engineering, Distribution Standards, Project and Product Management and Marketing. He received a BS in Electrical Engineering from Virginia Tech and is a registered Professional Engineer in NC and SC. He is also a Senior Member of the IEEE and the Insulated Conductors Committee and has made numerous presentations to the IEEE, the ICC and other industry organizations. In the ICC, Brent serves as Chair of Discussion Group A14D –Cable Standards and Vice Chair of Subcommittee A-Cable Construction and Design.

LinkedIn

Ben Lanz

Director of Applications Engineering, IMCORP
Vice-chairman/Voting Member PDi2

After 20 years in the power cable industry, Mr. Lanz currently holds the position of Director of Applications Engineering at IMCORP and has technical oversight of power cable life cycle consulting. He is a Senior Member of the IEEE Power & Energy Society, a voting member of the IEEE Standards Society, and a member of the IEEE Dielectrics and Industrial Applications Societies. He has served as Chairman of the Insulated Conductors Committee (ICC) technical committees responsible for cable testing, cable reliability and surge arresters, Chairman of the American Wind Energy Association (AWEA) O&M Balance of Plant technical subcommittee, a UL technical study committee member for MV and HV DC cables and is a reviewer and voting pool member for InterNational Electrical Testing Association (NETA) standards. Mr. Lanz received his electrical engineering degree from the University of Connecticut (UCONN) under mentorship of Director of the Institute of Material Science Electrical Insulation Research Center (EIRC), Dr. Matthew Mashikian. He has published over a dozen papers on power system reliability, asset management, and diagnostics and regularly presents on the topics.

LinkedIn

David Lindsay

Marketing Manager – Energy Borealis Compounds, Inc.
Chairman/Voting Member PDi2

David Lindsay is currently Marketing Manager for the Energy business of Borealis Compounds, Inc. in North America. He has over 20 years in the US wire and cable business, working at manufacturers, non-profit organizations and electrical contractors. His experiences range from research and product development, to manufacturing, construction and installation of EHV cable systems. At Borealis he is responsible for customer and end-use marketing, and strategic planning of all wire and cable related product lines.

David serves on the NEETRAC Advisory Board, is actively involved in IEEE Insulated Conductor Committee and is past US representative to Cigré SC B1. He holds a Bachelors of Materials Engineering from the Georgia Institute of Technology and Masters of Business Administration from the University of West Georgia.

LinkedIn

Ivan Jovanovic

Managing Director, Cable Accessories Business Unit (CABU)
G&W Electric
Partner Member, PDi2

Ivan has global responsibility for MV and HV cable accessory product lines for G&W Electric Company, a specialized manufacturer and marketer of high-voltage electrical equipment for distribution and transmission networks. His responsibility includes leading product management, marketing, R&D and engineering for the CABU. With nearly 20 years at G&W Electric, Ivan has also served as General Manager, Cable Accessories Engineering Department; and Product Development Engineer. Previously to joining G&W Electric, Ivan was a Research Engineer for the Nikola Tesla Electrical Engineering Institute in Belgrade, Serbia. He received a Master of Science in Electrical Engineering from the University of Belgrade, and an MBA from Loyola University Chicago. Ivan also leads IEEE and CIGRE working groups and is Chairman of IEEE 48/404 Standard for transmission CA; and is the US member in IEC 62271-209 Standard for cable connections to Gas Insulated Switchgear.

Brian Hunter

Regional Manager
TT Technologies, Inc
Associate Member PDi2

Brian Hunter is a regional manager with TT Technologies, Inc., a trenchless equipment manufacturer based out of Aurora, Illinois. He has been successfully managing the sales and service of this equipment in the southeast US for nearly 21 years. He is a graduate of Clemson University with a bachelor’s degree in mechanical engineering. He is a member of various underground utility organizations such as NUCA, NASTT, SGA, SCRWA, NCRWA, ASCE, AREMA, ICC, NCAWWA-WEA, & SCAWWA-WEA. Brian was recently a key partner in the successful pilot underground steel pipe replacement project involving EPRI, PDC, & ATC. This underground pipe replacement process (pipe splitting) will significantly reduce the amount of excavation and time needed to replace current pipe-type cable steel lines with a new larger host pipe. Brian looks forward to contributing his extensive underground knowledge with Power Delivery Intelligence Initiative (PDi2 ).
LinkedIn

Nathan Rochel

Department Manager, T&D
Burns & McDonnell
Partner Member PDi2

Nathan Rochel is an electrical engineer specializing in the design of underground transmission lines and managing the underground transmission team at Burns & McDonnell Engineering. Throughout his 10-year career in underground transmission, he has been involved in the design and/or construction of underground transmission projects ranging from 15-kV through 500-kV. These projects include multiple cable technologies including HPFF, HPGF, EPR, XLPE and HVDC cables. Mr. Rochel’s experience includes projects in major metropolitan areas for clients throughout North and South America.

John W. Fluharty, II

Quanta Services Inc.
Partner Member PDi2

John W Fluharty, II is currently working as part of Quanta Services, Inc.’s (Quanta) underground cable group that performs large underground electrical projects.

Previously Mr. Fluharty was Vice President of Mears Group, Inc. (Mears) a subsidiary of Quanta Services, Inc. He was an owner of Mears until its sale to Quanta in 2000. He managed every division in the company and at the end of his tenure with Mears he focused on business development, asset management, safety and operations for large projects.

Mr. Fluharty is a board member of the Power and Communications Contractor Association (PCCA), and the American Pipeline Contractors Association (APCA).

LinkedIn

Matt Spalding

President, IMCORP
Director PDi2

With more than 30 years experience in the power industry, Mr. Spalding was named President of IMCORP in January 2018. He previously held positions of VP Sales & Marketing and VP Business Development. Prior to joining IMCORP, Spalding held a variety of positions at ABB, TE Connectivity, Tyco International (Raychem), and El Paso Electric. He has been very active in industry professional associations including IEEE and NEETRAC and holds 14 US patents related to power products including MV/HV insulators, substation animal mitigation devices, power connectors, HV cable designs and cable accessories. Mr. Spalding holds a BSEE degree from New Mexico State University with post-graduate studies in Engineering Economic Systems at Stanford University.

LinkedIn

Terri Howe, APR

Owner/Principal - Howe Marketing Communications LLC
Secretary/Treasurer, Marketing Counsel PDi2

Terri Howe, APR is Owner and Principal of Howe Marketing Communications LLC, a virtual, full-service advertising and public relations firm located in Grand Rapids, Michigan (Coopersville). HMC specializes in servicing local, regional, national and global business-to-business accounts and has been recognized with several local and regional advertising and public relations awards. Terri has 30 years’ experience in the marketing communications field, is a past president and board member of the West Michigan Public Relations Society of America (WMPRSA), is an executive committee member of PRSA’s Counselors Academy and has served as an adjunct professor in the School of Communications at Grand Valley State University. Terri is the secretary, treasurer and marketing counsel for the Power Delivery Intelligence Initiative.

LinkedIn

Nathan Kelley

Vice President, High Voltage Cables and Systems Business Unit - Prysmian
Voting Member PDi2

Nathan Kelley is currently Vice President, High Voltage Cables and Systems Business Unit. Since joining Prysmian Cables and Systems in 1997, Mr. Kelley has been involved with research, design, installation and sales of High Voltage and Extra High Voltage power cable systems. From 2002 until 2015, he managed the engineering team responsible for the High Voltage Business Unit’s activities and actively participated in many of the largest HV cable projects ever conducted in North America. Mr. Kelley was raised in Indiana, but received his BS in Mechanical Engineering from Duke University in 1995 and his MS in Mechanical Engineering from Georgia Institute of Technology in 2002.